The Commercial Passenger Vehicles Victoria (CPVV) disability awareness campaign ‘You make the difference’ ran from December 2021 to March 2022. The aim was to change the behaviour of drivers when transporting people with disability.
The campaign generated over five million impressions (number of times the content was displayed) from all mediums and was praised by booking service providers, drivers and industry participants.
Street signage alone saw 630,518 impressions, while media outlets such as DriveNow featured a full A4 infographic on transporting people with disability. CPVV also used prominent disability advocates with lived experience. Advocates included Carly Findlay (Appearance Activist), Heath Davidson (Paralympian tennis player) and Tricia Malowney (DTP Chief Accessibility Advocate).
From a follow up survey of commercial passenger vehicle drivers, 35 per cent of respondents said this campaign changed their views on transporting passengers with disability.
For more information visit Safe Transport Victoria - You make the difference(opens in a new window)
Updated