WorkSafe Victoria – Agriculture campaign
Summary
The quad bike safety campaign entered a third phase, reinforcing the dangers of quad bikes, and encouraging the uptake of the Victorian Government’s rebate scheme for installation of roll-over protection or to purchase an alternative work vehicle.
Duration
November 2017 – February 2018
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 413,000 |
| Creative and campaign development | 348,000 |
| Research and evaluation | 49,000 |
| Print and collateral | 0 |
| Other campaign costs | 37,000 |
WorkSafe Victoria – Asbestos
Summary
Campaign targeting tradespeople conducting renovation and maintenance that may expose them to asbestos, aimed at building their awareness of asbestos risks and safe work procedures.
Duration
May – June 2019
| Campaign advertising expenditure |
$ (excluding GST) |
| Media advertising buy | 102,000 |
| Creative and campaign development | 42,000 |
| Research and evaluation | 22,000 |
| Print and collateral | 0 |
| Other campaign costs | 33,000 |
WorkSafe Victoria – CALD Vulnerable Workers campaign
Summary
Language and cultural barriers may prevent workers who are not proficient in English from accessing and understanding information about workplace health and safety. Targeted advice and support is offered in nine languages to build an understanding of workplace health and safety among this highly vulnerable section of the community.
Duration
December 2018 – June 2019
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 425,000 |
| Creative and campaign development | 78,000 |
| Research and evaluation | 0 |
| Print and collateral | 0 |
| Other campaign costs | 31,000 |
WorkSafe Victoria – Christmas Safety campaign
Summary
The rush to end-of-year holidays is historically one of the most dangerous times of the year. This campaign aims to influence behaviour to prevent harm to all workers.
Duration
November – December 2019
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 200,000 |
| Creative and campaign development | 32,000 |
| Research and evaluation | 0 |
| Print and collateral | 0 |
| Other campaign costs | 0 |
WorkSafe Victoria – Functional advertising
Summary
Functional advertising can include details about community consultation, public hearings, investigations, seminars and the availability of government grants, public notices, or urgent public health or safety announcements.
Duration
July 2018 - June 2019
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 165,000 |
| Creative and campaign development | 52,000 |
| Research and evaluation | 108,000 |
| Print and collateral | 0 |
| Other campaign costs | 0 |
WorkSafe Victoria – Hearts and Minds
Summary
An attitudinal change campaign designed to shape and change community social norms on safety and prevention. It aims to broaden the community’s understanding of what a workplace culture of health, safety and wellbeing looks like to ensure positive, proactive prevention is front and centre in Victorian workplaces.
Duration
October 2018 - June 2019
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 3,652,000 |
| Creative and campaign development | 1,884,000 |
| Research and evaluation | 247,000 |
| Print and collateral | 0 |
| Other campaign costs | 79,000 |
WorkSafe Victoria – Occupational Violence and Aggression in Healthcare – It’s Never OK
Summary
Campaign reminding the community that it’s never acceptable to commit acts of violence or aggression against healthcare workers, while also encouraging and empowering workers to report incidents
Duration
July 2018 - June 2019
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 318,000 |
| Creative and campaign development | 243,000 |
| Research and evaluation | 0 |
| Print and collateral | 0 |
| Other campaign costs | 1 |
WorkSafe Victoria – WorkWell
Summary
Campaign promoting the WorkWell online mental health and wellbeing platform, which assists employers to look after the mental health and wellbeing of their employees.
Duration
August 2018 – May 2019
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 199,000 |
| Creative and campaign development | 488,000 |
| Research and evaluation | 14,000 |
| Print and collateral | 0 |
| Other campaign costs | 6,000 |
WorkSafe Victoria – Young Workers
Summary
This campaign aims to empower young workers by encouraging them to take action and speak up if they feel unsafe, as well as educate employers on their responsibilities.
Duration
May - June 2019
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 145,000 |
| Creative and campaign development | 52,000 |
| Research and evaluation | 108,000 |
| Print and collateral | 0 |
| Other campaign costs | 0 |
Updated