Energy Safe Victoria – Be Sure - Carbon monoxide awareness
Summary
Campaign educating Victorians on the dangers of carbon monoxide and encouraging them to take action to reduce their risks.
Duration
16-30 June 2019
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 380,000 |
| Creative and campaign development | 216,000 |
| Research and evaluation | 0 |
| Print and collateral | 0 |
| Other campaign costs | 3,000 |
Energy Safe Victoria – Know the Drill before you Grill
Summary
Reducing BBQ fires by teaching people BBQ safety and maintenance.
Duration
4 November 2018 – 27 January 2019
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 183,000 |
| Creative and campaign development | 0 |
| Research and evaluation | 0 |
| Print and collateral | 35,000 |
| Other campaign costs | 0 |
Energy Safe Victoria – Never Work Live / Look Up and Live
Summary
Encouraging industry never to work with live electricity and to beware of overhead powerlines.
Duration
1 July - 9 September 2018
31 March – 30 June 2019
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 210,000 |
| Creative and campaign development | 166,000 |
| Research and evaluation | 0 |
| Print and collateral | 44,000 |
| Other campaign costs | 0 |
Federation Training – 2019 recruitment
Summary
Acquisition campaign targeting February 2019 student enrolments.
Duration
1 November – 31 December 2018*
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 140,199 |
| Creative and campaign development | 0 |
| Research and evaluation | 0 |
| Print and collateral | 0 |
| Other campaign costs | 0 |
* Federation Training’s annual report covers the 2018 calendar year
GOTAFE (Goulburn Ovens Institute of TAFE) –
Apply Now – 2018 campaign for 2019 Intake
Summary
Campaign to raise the profile of GOTAFE and generate awareness of 2019 course offerings.
Duration
November – December 2018*
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 154,667 |
| Creative and campaign development | 0 |
| Research and evaluation | 0 |
| Print and collateral | 14,265 |
| Other campaign costs | 0 |
* GOTAFE’s annual report covers the 2018 calendar year.
Holmesglen Institute – 2018 mid-year recruitment campaign
Summary
‘Learn More, Do More’ recruitment campaign for 2018 executed across strategic outdoor locations, transit, radio, and digital channels.
Duration
May to July 2018*
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 236,900 |
| Creative and campaign development | 29,000 |
| Research and evaluation | 0 |
| Print and collateral | 21,000 |
| Other campaign costs | 10,000 |
*Holmesglen Institute’s annual report covers the 2018 calendar year.
Holmesglen Institute – 2019 Free TAFE recruitment campaign
Summary
Free TAFE recruitment campaign executed across strategic outdoor locations, transit, radio, cinema and digital channels.
Duration
August – December 2018
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 336,147 |
| Creative and campaign development | 38,665 |
| Research and evaluation | 8,000 |
| Print and collateral | 28,000 |
| Other campaign costs | 30,000 |
Holmesglen Institute – 2018 Open Day campaign
Summary
Seven Open Days were held in 2018. The advertising campaign is digitally focused with radio support to drive registrations to events and showcase Holmesglen.
Duration
January – December 2018*
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 167,215 |
| Creative and campaign development | 22,000 |
| Research and evaluation | 0 |
| Print and collateral | 6,000 |
| Other campaign costs | 8,000 |
*Holmesglen Institute’s annual report covers the 2018 calendar year.
Independent Broad-Based Anti-Corruption Commission – ‘Yes, it’s corruption. Yes, I can do something about it’ campaign
Summary
Campaign to increase community awareness about public sector corruption, how to report suspected corruption and the legal protections available. The campaign included advertising in metropolitan and regional newspapers, on radio, via digital media and other mediums.
Duration
3 – 28 June 2019
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 630,000 |
| Creative and campaign development | 175,298 |
| Research and evaluation | 102,264 |
| Print and collateral | 0 |
| Other campaign costs | 36,113 |
Launch Victoria – Scale Up Your Career campaign
Summary
Campaign seeking to grow the talent pool of people working in the scale-up economy (high growth and innovative tech-based businesses) with a focus on roles that will support their growth such as Sales and Marketing, Product Design and Software Development.
Duration
7 January – 30 June 2019
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 578,000 |
| Creative and campaign development | 181,000 |
| Research and evaluation | 32,000 |
| Print and collateral | N/A |
| Other campaign costs | N/A |
Updated