About the 2024-25 Multicultural Media Grants program

What is the Multicultural Media grants program?

The Multicultural Media Grants (MMG) Program supports multicultural media outlets to:

• increase resourcing
• build capacity within the organisation.

This allows them to support their communities across:

• print
• radio
• broadcasting
• digital media platforms.

The program also supports multicultural media organisations to:

• foster a greater sense of belonging and connection in multicultural communities
• make people feel connected and supported.

It has 2 objectives to support multicultural media organisations to:

• improve the quality of services, coverage or capacity to extend audience reach to multicultural communities
• equip multicultural staff, volunteers, and young adults in the community with the skills and experience needed to thrive in media careers by:
  • offering tailored training opportunities
  • fostering growth
  • improving employability.

What funding is available?

An organisation can apply for funding up to $25,000 (excluding GST). Organisations can only submit one application. If we receive more than one application, the first submitted application is assessed.

Why is the Victorian Government funding this program?

The media represents a major leader serving society. It can play a critical role in audiences’ sense of belonging to a community[1][2]. More than 1.5 million Victorians speak a language other than English. The Victorian Government is committed to ensuring every Victorian feels safe and can take part in all aspects of Victorian life.

The program aims to support multicultural media organisations to keep improving their services for multicultural communities, in:

• information
• entertainment
• education.

This includes:

• buying resources, production costs, equipment
• capacity building training for volunteers and employed staff to make sure they are well-equipped to support the community
• supporting young adults (18–25yrs) to engage in the media organisation by providing training and pathways into a media career
• providing training to build skills and improve capabilities within the wider community for those who have an interest in media as a career path
• encouraging adaptation in multicultural media engagement through online and digital technologies.

The MMG Program is a merit-based grants program. Multicultural Affairs in the Department of Premier and Cabinet manage it.