Our values
We value inclusion and hope to partner with a like-minded agency. We hope to reflect the diversity of our community in the talent who are part of this campaign. This includes people with a disability, with a culturally diverse background, LGBTIQA+ people and people of all ages and gender identities.
Background
What is the background of this campaign?
How do trans and gender diverse people fit within this context?
Do trans and gender diverse talent engage with your brand?
Have you partnered with any stakeholders to deliver this campaign?
Objective
What do we want our audience to do because of this campaign?
Task/key message
What is your message? Will it resonate with trans and gender diverse people?
Target audience
Who is your audience?
What are their cultural or religious backgrounds, ages, gender identities, or experiences like?
Do they know your brand is for them?
Desired customer perception
What should customers think and feel after seeing the campaign?
Will a diverse cast give people a better understanding of who your product or service is for?
Tone
Is the tone serious? Is it appropriate for a trans and gender diverse cast?
Casting
Consider asking for blind casting, which is casting without consideration of skin colour, body shape, sex or gender.
You might want to suggest queer talent agencies that can be contacted to source talent.
Australian queer talent agencies:
You also can purchase LGBTIQA+ stock images from organisations like The Gender Spectrum Collection.
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