Learn Local brand guidelines

Learners are Victorians above compulsory school attendance age (age 17, or people aged 15 to 17 who have been granted exemption from school attendance) seeking to build their educational capacity.

The Learn Local sector is committed to increasing participation in education by Victorians who haven’t had the same opportunities as others to access education, for a range of reasons.

This may include women, disengaged young people, early school leavers, CALD learners, those with disabilities and learners who are Aboriginal and Torres Strait Islander, vulnerable, low-skilled or unemployed.

How do we speak to our learners?

When talking about your Learn Local courses, always start with your organisation’s name and support your message with the Learn Local brand.

Suggested key messages

When talking to learners about Learn Local courses, you could say:

Learn Local courses are short courses that are offered at low or no cost to eligible adult Victorians. There is a wide range of courses including digital and computer skills, reading and writing, maths, communication, study skills, job skills, getting ready to go back to work and English language, as well as preparation for various industries such as aged care, food processing, health services and warehousing and distribution.

When talking to learners about the Learn Local offer, you could say:

Everyone is welcome at a Learn Local provider. We can help you improve your reading, writing, maths and English language skills. We can also help you learn how to search for a job, use a computer, or the internet.

Learn Local courses are flexible and can be tailored specifically to suit your needs and schedule. You can learn in a classroom or online, at the pace that you choose. Class sizes are often small, with training delivered by highly experienced professionals.

When talking to learners about flexible learning, you could say:

Learn Local courses are flexible. You can learn in a classroom or online, at the pace you choose.

When talking to learners about benefits, you could say:

There are many benefits to a Learn Local course. This includes making new friends, improving your communication, preparing for further learning at TAFE or University, getting a job, expanding your skills for your current job or even changing careers.

When talking to learners about funding, you could say:

Learn Local courses are government subsidised and are offered at low or no cost to eligible Victorian adults.

Avoid saying: Accredited, Learn Local organisation pre-accredited training, Learn Local network

These organisations are training providers that deliver accredited training.

The Learn Local sector builds Victorian adults’ confidence and skills to participate in and complete education and training.

Many students who complete a Learn Local course go on to further training. There is evidence these learners are more likely to complete an accredited course at a TAFE or other provider.

A Learn Local course can be undertaken prior to, alongside or at the completion of an accredited course.

How do we speak to TAFEs and RTOs?

When speaking to TAFEs and RTOs, we can use a more formal tone of voice.

Always refer to Learn Local courses in the first instance when talking about your offering.

If you need to go into more detail, you can refer to pre-accredited training to demonstrate a level of professionalism and credibility.

When talking about your Learn Local courses, start with your organisation’s name and support your message with the Learn Local brand.

Suggested key messages

When talking to TAFEs and RTOs about Learn Local providers, you could say:

Learn Local providers have a deep understanding of their local communities. They are connected to local relevant organisations and initiatives including TAFE institutes, local RTOs, economic development initiatives, businesses and government agencies focused on job creation.

When talking to TAFEs and RTOs about the Learn Local offer, you could say:

Learn Local providers are funded to deliver Learn Local courses for learners looking to improve their core skills such as reading, writing, numeracy and English language.

When talking to TAFEs and RTOs about quality assurance, you could say:

Learn Local courses are designed around a quality framework. Every Learn Local provider goes through a rigorous registration process managed by the Adult, Community and Further Education Board.

When talking to TAFEs and RTOs about benefits, you could say:

More than 30% of learners who undertake a Learn Local course continue on to accredited training at a TAFE or other provider.

Learn Local providers can also deliver short courses that can assist your students to complete their accredited training. Your students can undertake the short course alongside their accredited course giving them vital skills and a greater chance to succeed.

Greater awareness and engagement between the Learn Local sector and the TAFE sector will strengthen opportunities for both sectors, as well as for learners and communities.

When talking to TAFEs and RTOs about funding, you could say:

Learn Local courses are government subsidised and offered at low or no cost to eligible Victorian adults.

Avoid saying: Learn Local organisation, Learn Local network

These are small to medium sized businesses in relevant industries for the Learn Local sector such as health, community services, hospitality, tourism, retail and manufacturing.

Businesses will often look to registered Learn Local providers for staff professional development because of the specialised understanding of the local community.

How do we speak to local businesses?

When speaking to businesses and industry, we can use a more formal tone of voice.

Always refer to Learn Local courses in the first instance when talking about your offering.

If you need to go into more detail, you can refer to pre-accredited training to demonstrate a level of professionalism and credibility.

When we speak to businesses, keep in mind that while the learner’s outcome is still important, we need to emphasise first and foremost ‘what’s in it for the business’.

Always lead with your organisation’s name and support message with the Learn Local brand.

Suggested key messages

When talking to local businesses and industry about Learn Local courses, you could say:

Learn Local courses are short courses that are offered at low or no cost to eligible adult Victorians. There is a wide range of courses including digital and computer skills, reading and writing, maths, communication, study skills, job skills, getting ready to go back to work and English language, as well as preparation for various industries such as aged care, food processing, health services and warehousing and distribution.

When talking to local businesses and industry about the Learn Local offer, you could say:

Learn Local courses can be developed specifically to suit an employer’s needs, which means that businesses are only paying for the training modules they need. Experienced Learn Local trainers work with businesses to develop suitable training programs. Learn Local providers are flexible and can provide customised, high-quality training programs on and/or off workplace premises.

When talking to local businesses and industry about pathways and outcomes, you could say:

A partnership with a Learn Local provider in your area will set your company on a pathway to higher productivity. Employees gain skills to undertake their work more effectively and efficiently.

Avoid saying: Learn Local organisation, Learn Local network.

Organisations that assist Victorians to get the training they need to get a job such as Jobactive providers.

Key community organisations/groups Local community organisations such as local council, disability and health services, schools, kindergartens, libraries, multicultural groups and other registered Learn Local providers.

Employment agencies, such as Jobactive providers, often look to often look to the Learn Local sector to support their clients through training and skills programs.

They can act as a recruitment stream for your organisation, recommending learners who are likely to benefit from undertaking an endorsed Learn Local course.

How do we speak to employment agencies?

When speaking to employment agencies, we can use a more formal tone of voice to describe the Learn Local offering. Always refer to Learn Local courses in the first instance when talking about your offering. If you need to go into more detail, you can refer to pre-accredited training to demonstrate a level of professionalism and credibility.

When talking about your Learn Local courses, start with your organisation’s name and support your message with the Learn Local brand.

Suggested key messages

When talking to employment agencies about the Learn Local sector, you could say:

The Learn Local sector is a vital link in Victoria’s education and training system to help people gain the necessary skills to meet the state’s employment and jobs challenge.

Learn Local providers are funded to deliver courses for adult learners looking to improve their core skills such as reading, writing, numeracy and English language. They also help people improve the skills they need for the workplace, so they can more easily get a job.

When talking to employment agencies about the Learn Local offer, you could say:

The Learn Local sector offering is broad. Providers deliver flexible and government subsidised Learn Local courses, however some also deliver accredited training, VCE and VCAL and others are even registered schools.

When talking to employment agencies about benefits, you could say:

Many learners who undertake Learn Local courses to get a job successfully achieve that goal.

Learn Local courses can be tailored to suit the learners’ needs and are also offered at low or no cost to eligible Victorians.

When talking to employment agencies about pathways and outcomes, you could say:

Learn Local providers can assist your clients to get the training they need to get a job.

Avoid saying: Learn Local organisation, Learn Local network

Local community organisations such as local council, disability and health services, schools, kindergartens, libraries, multicultural groups and other registered Learn Local providers and local government seek to support our shared local learners through a variety of services.

How do we speak to community organisations?

When we speak to community organisations, it’s with the intent of collaboration or seeking support to improve marketing potential or better public visibility.

Always refer to Learn Local courses in the first instance when talking about your offering.

If you need to go into more detail, you can refer to pre-accredited training to demonstrate a level of professionalism and credibility.

When talking about your Learn Local courses, start with your organisation’s name and support your message with the Learn Local brand.

Suggested key messages

When talking to community organisations about the Learn Local sector, you could say:

The Learn Local sector provides Victorian adults with the opportunity to undertake further education and training in a community environment. Education and community are important functions of all Learn Local providers. When registering with the Adult, Community and Further Education Board, community organisations must provide evidence displaying their commitment to education and their local community.

When talking to community organisations about the Learn Local offer, you could say:

Learn Local providers deliver a range of quality endorsed and flexible Learn Local courses, providing opportunities for people to gain the skills and confidence to find work or continue their education.

When talking to community organisations about benefits, you could say:

Learn Local re-engages learners in a way that facilitates social inclusion and aligns Learn Local providers with Victoria’s broader Adult and Community Education sector, including neighbourhood houses and community-based organisations.

When talking to community organisations about Pathways and outcomes, you could say:

The primary objective of Learn Local is to provide pathways to further education or employment. Almost 60% of people that complete a Learn Local course go onto further education and training. Many people that complete a Learn Local course in order to get a job successfully achieve that goal.

Avoid saying: Learn Local organisation, ACFE funding, Learn Local network

If your brochure/flyer is only promoting your endorsed Learn Local courses then please add the Learn Local logo (just once) on the communication.

As the Learn Local brand is intended to be used as a support to your own organisation’s brand, please lead with your organisation’s brand and place the Learn Local logo in a less prominent position. The Learn Local logo version you choose to use on the brochure/flyer is up to you.

You can refer to the course being an ‘endorsed Learn Local course’ in the body of the content.

Sometimes you have other courses/initiatives that you want to promote as part of the same brochure/flyer and you may even need to recognise other funding sources for these other courses/initiatives, such as the Victorian Government or Neighbourhood Houses Victoria.

Here are some examples of how to (and how not to) acknowledge your endorsed Learn Local courses on these types of brochures/flyers.

Example 1: Don’t put the Learn Local logo beside the course description. It can look messy and cluttered when there is a long list of endorsed Learn Local courses one after another.

Example 2: Put the text ‘Endorsed Learn Local course’ underneath the course description. Please then add the Learn Local logo (just once) down the bottom of the page or on the back of your document. It is clean, simple and clear.

Example 3: If you are grouping a number of endorsed Learn Local courses together then you could put them under the heading ‘Endorsed Learn Local courses’. Please then add the Learn Local logo (just once) down the bottom of the page or on the back of your document.

When promoting endorsed Learn Local Courses on your website, we require you to include the Learn Local logo on either:

• about us page
• partnership page
• home page
• courses page, or
• other relevant pages where you promote endorsed Learn Local courses.

If possible, the Learn Local logo should link through to the Learn Local website: www.learnlocal.org.au

For online listings of Learn Local courses, the following text can be included under every relevant course description: Endorsed Learn Local course.

An A5 brochure template has been provided. This can be used to promote courses delivered at your organisation.

This template has been created in Microsoft Word and can be printed at your office in colour or in black and white - just print on both sides of an A4 paper sheet, and fold in half.

Approach: This is an organisation-led document. Learn Local is in support of your brand and therefore Learn Local is represented using the logo with description to communicate your organisation’s relationship to the Learn Local sector.

Template A: Ideal for course listing, allows for two columns of key dates. On endorsed Learn Local courses please include the following line under the course description: Endorsed Learn Local course.

Template B: Ideal for longer copy content.

Both templates include a cover and a back: The cover should have key information, including your organisation’s logo, key messaging and an engaging image. The back cover includes space for acknowledging up to three funding partners, including the Learn Local logo with tagline.

Two A4 poster templates have been provided. Both can be used to promote upcoming courses delivered at your organisation. This template has been created in Microsoft Word and can be printed at your office in colour or in black and white.

Approach: This is an organisation-led document. Learn Local is in support of your brand and therefore we use the logo with description.

Template A: copy only – course listing including key dates. On endorsed Learn Local courses please include the following line under the course description: Endorsed Learn Local course.

Template B: with image – general information with image. Developed to engage learners to seek out information on upcoming endorsed Learn Local courses and projects.

Rectangular social media images are for use on Facebook and LinkedIn platforms.

Square social media images are for use on the Instagram platform.

These images should be published with supporting text when promoting an endorsed Learn Local course. We have provided examples for use and inspiration.

To create custom tiles for social media we recommend using the free online application Canva, please ensure you follow the guidelines set out in this document when creating tiles.

Two print advertisement templates have been provided. They are both a vertical quarter page ad (M5x3) but can be resized to suit your requirements. This template has been created in Microsoft Word and should be exported as a PDF when submitted to the publisher.

Both templates can be used to promote upcoming courses delivered at your organisation.

Template A: Leads with your organisation’s logo first and is supported by the Learn Local logo. This has been developed to promote your organisation as a provider of endorsed Learn Local courses and projects.

Template B: Leads with the Learn Local logo and has been developed to promote Learn Local-specific courses.

Both examples use the Learn Local logo with tagline.

Powerpoint templates are setup for screen presentation ratio of 16:9.

In the footer are the presentation name, date and logo.

Title slide: This slide is used for the first slide of the presentation. It can also be used as a closing slide with either a “thank you” message or a copy of the title slides information.

Internal slides: Each internal slide is a template to follow the hierarchy of information, heading, intro text, subheading and body copy.

Breaker slides: Breaker slides are used as separator slides to structure the content within the presentation.

Please note: The breaker slides have been designed as a full colour page for maximum screen impact. Due to the full ink coverage across these pages, it is recommended that you refrain from printing the divider pages unless necessary.

The certificate template is for use by ACFE Board registered Learn Local providers and Adult Education Institutions who are funded to deliver Learn Local courses.

It is only to be used to recognise a learner’s participation in an ACFE Board funded Learn Local course. The learner must have satisfactorily completed the Learn Local course to be eligible to receive the certificate. Complete all editable fields before printing the certificate and obtaining the relevant signatures.

Do not remove or change the master header / Learn Local branding in any way.

Do not change the font type (Arial), size or the colour (Pantone Process Blue C (RGB 43, 154, 212)) of the editable text.

To insert your own provider logo in the bottom left hand corner, follow these steps:

1. delete ‘Insert provider logo’ text from text box
2. while the cursor is in text box, select ‘Insert’ from the main menu then select ‘Pictures’
3. find the logo you would like to use and click ‘Insert’
4. modify the size of logo to fit in the white space provided.

_{Note: If you don’t have a suitable logo to add, please just delete the text.}

A Learn Local decal template has been designed in Adobe InDesign to allow organisations to communicate their association with the Learn Local sector.

This would be placed on your organisation’s entrance, or another high visibility area to maximise learner and community recognition.

This file can be sent to your printer, along with your organisation primary logo, and they can combine into a single file for production.

Two Learn Local pull up banner templates have been designed in Adobe InDesign for use by the ACFE Board, but organisations can use Template B if desired.

Template A: Is a Learn Local-led document. The Learn Local logo is given prominence, and a blue background is used to identify it as a uniquely Learn Local message. The Victorian State Government logo is used to communicate our funding source. Template A is for use by ACFE Board only.

Template B: Is an organisation-led document. The Learn Local logo is moved to a secondary position, and in this case the Victorian State Government logo has not been used as this should only be added if you have specific contractual obligations with the state.