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Central Geelong

Attracting people, business and investment through revitalisation.

Image of a graphic showing the Central Geelong Context Map

Central Geelong is undergoing a remarkable transformation as it is revitalised with projects aimed to enhance the quality of life in Central Geelong to attract more people, business and investment.

Djilang is the traditional Wadawurrung name for Geelong, meaning a ‘Tongue of Land’.

At the heart of Geelong is Central Geelong, located on Corio Bay.

Vision

By 2050, Central Geelong is home to 16,000 people and 60,000 jobs. It is the heart of Djilang (Geelong), Victoria’s second largest city, with strengths in health, services, education, and events. People are connected to its waterfront, high amenity lifestyle and clever and creative culture.

Milestones

Central Geelong Framework Plan

The Central Geelong Framework Plan - A plan for the heart of Djilang (2023) [link: Central Geelong Framework Plan] sets a clear vision over 30 years to guide growth and development to support 60,000 jobs and 16,000 residents in Geelong’s city centre by 2050.

The Plan guides the movement, use and development in the city as a hub of jobs, residents, learning and events. It supports the continued improvement to the city’s streets, public spaces and public transport.

The Plan includes built form controls that provide for 1.67 million square metres of new floorspace to accommodate future residential and commercial growth. By managing the form and scale of buildings, high quality design outcomes will drive the evolution of Central Geelong’s character overtime while protecting its existing assets and respecting its past.

The Framework Plan will be monitored and reviewed as needed enabling it to continue to deliver the necessary growth and development expectations over time.

Central Geelong Framework Plan
PDF 15.05 MB
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Revitalising Central Geelong Partnership

The Revitalising Central Geelong (RCG) Partnership meets regularly and is comprised of officers from state government departments and agencies, the City of Greater Geelong and the Wadawurrung Traditional Owners Aboriginal Corporation.

The RCG Partnership has managed the delivery of the 2016 Action Plan, and now is coordinating the delivery of the Central Geelong Framework Plan.

Projects already happening that have been supported by the RCG Partnership include the next stages of the Malop Street Green Spine, the Arts and Culture precinct, laneway breakthroughs, the future Nyaal Banyul Geelong Convention and Event Centre and other projects through the Geelong City Deal.

Revitalising Central Geelong Action Plan
PDF 513.48 KB
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Some of the key outcomes achieved so far include:

Arts and Cultural Precinct Masterplan
PDF 28.26 MB
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West End Action Plan
PDF 13.68 MB
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Projects

Geelong Authority

The Geelong Authority was created to advise the Minister for Planning on strategies to attract investment to Central Geelong and on major planning applications to help create jobs and drive growth in Geelong.

The Geelong Authority is bound by the Terms of Reference.

Geelong Authority Terms of Reference 2021
PDF 3.27 MB
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The members are:

  • Chair Ms Diana Taylor AM: Chair Anam Cara House Geelong; Trustee - Melbourne Convention and Exhibition Trust; Director - Diana Taylor Legal Consulting; and Member - AFLW Competition Committee and Public Skills Australia Board.
  • Mr Aamir Qutub: CEO and Founder of Enterprise Monkey, multinational digital firm.
  • Ms Jill Smith AM: Arts Strategy and Advocacy, Trustee, Trust for Nature; Chair, Theatre Network Australia; Chair, Arts and Cultural Management Advisory Board, Deakin University.
  • Mr Rory Costello: Executive Director - Villawood Properties.
  • Mr Mark Edmonds: Executive Director ‎- MRE Consulting Pty Ltd; Non-Executive Director - Chamber of Commerce and Barwon Community Legal Service.

More information

Please email geelong@transport.vic.gov.au for further information.

Updated