Design Plan
Option 5:
Develop strategic recommendations or a policy
Time frame: 12 weeks
Budget: $100,000-$150,000
How do I do this?
Ethnographic research (x 28 participants)
Method
To focus on understanding how people behave and what they use, so that opportunities for improvement are identified.
Research synthesis
Method
Ensuring that stakeholder questions are answered, that insights are documented in a robust and reusable way, and that actionable recommendations for the product or service are arrived at.
What will I get?
Opportunities and recommendations
Output
An output of research that highlights important things or ‘so whats’ that require attention and action.Value proposition
Output
A statement describing what it is that your organisation, product or service offers to your users.
Future-state journey map or storyboards and scenarios
Output
A journey map that describes a vision for the user experience you want to create.
UX vision and principles
Output
A way of describing what your organisation is working towards – the future-state experience you’re attempting to create for users.
Prototypes
Output
A simulation, demo or mock-up of a site, product or service that you can use to test your ideas before beginning to build.
Pros
Cons
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